Avatars in the Metaverse
The Metaverse is bringing a new age to the internet. However, the concept of the Metaverse is not new. The term was coined by Neal Stephenson, an author who first used the phrase “Metaverse” in 1992 in the novel “Snow Crash.” The novel describes how people use virtual avatars to meet in environments and 3-D models. Today, Metaverse is creating new opportunities, risks, and challenges for marketers, investors, and others.
Facebook’s name change to Meta makes its transformation from a social media giant into a multifaceted conglomerate. Meta declared that it would continue to pursue its core goals within the Metaverse.
Metaverse and Social Media
We make fast & modern Metaverse
Social media companies have the potential to make a lot of money from the Metaverse. It will enable them to grow their user base, particularly among Generation Hashtag, which is defined as anyone born between 1991-2005. This group is digital natives who value having a digital presence that matches their physical identity and is willing and able to invest in new technologies and services to expand online activities. Many social media companies, from video sharing to online dating, are expanding into the Metaverse to meet Generation Hashtag’s expectations. To attract this group, brands from a variety of sectors, including apparel (e.g., Nike, Gucci), banking, JP Morgan, HSBC, and technology (e.g., Accenture), are taking early positions in Metaverse.
Will Metaverse take over Social media?
It would help if you shifted your perspective to understand how new organizations might take over social media within the Metaverse. The Metaverse is about interaction, whereas social media is about social media. Many platforms that were once considered gaming spaces are gradually becoming social media spaces. Roblox and Fortnite are the most popular, but there are many others.
There are still dedicated social media platforms that exist in the Metaverse. They offer a unique way to use the Metaverse’s advantages and create new uses. Gravity is one such platform. The platform’s core value is user empowerment, and it is the first social media platform that enters the Metaverse.
Works on all Social Media Platforms
Although many brands are still trying to figure out the best experiences for this group, it is important to start partnering with social media platforms. This confirms that the Metaverse can be used to expand social media, as well as provide new opportunities for consumers and business acquisition.
