A metaverse marketplace is a platform trading digital assets such as virtual lands, in-game assets, and other non-fungible tokens. All transactions done on the platform are based on blockchain technology, and all NFTs can be used and transferred across the entire metaverse. For brands, metaverse marketplaces offer a way for them to enable consumers to explore products and services interactively. Most metaverse marketplaces today focus on NFT art and gaming assets. They allow users to buy, sell, or trade NFT art, digital images, GIFs, audio, video, and gaming assets. They also let users attend virtual galleries, explore game previews, attend presentations, and join live auctions through their avatars.
Why Businesses Should Consider Implementing a Metaverse Marketplace
Marketplace
Along with its rebranding as Meta, Facebook spent 10 billion dollars to start the development of its metaverse solution in 2021. Early this year, Microsoft also broke records investing in a massive 69-billion-dollar acquisition deal that will usher the company into the metaverse.
Then there’s also the increasing number of global brands, including Gucci, Nike, and Coca-Cola, making their presence felt in the metaverse. These data should be enough to convince any business owner that the metaverse is worth exploring for future growth.
There are also metaverse marketplaces that enable buying and selling virtual real estate using either real-world money or cryptocurrencies. Some users invest in such lands and sell them for a higher price as the value of the virtual community rises.